The New Era of Shopping is Here: TikTok Shop is Open for Your Business

Authentically connect with your campus community to drive meaningful shopping experiences. Launched in the fall last year, TikTok Shop enables brands and sellers to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints. “Social platforms have become a go-to spot for product discovery,” says Retail Dive.com (6/28/24), and “TikTok breaks out of the social media silo, positioning themselves as an entertainment and commerce company – not just a social network.” 

With insights, instruction, and helpful tips from TikTok Category Manager Melvin Bacon, this webinar will educate you on “social selling” and the opportunities available to help maximize the platform for your store and campus. Hear how you can leverage your student audience, influence purchasing decisions, and boost sales. Learn how you can create captivating content that resonates with your audience and fuels your success.

Webinar occurred on: Thursday, September 26, 2024 (recording is now available)

Enrollment Eligibility: NACS Members (Store & Institutions Only)

Duration: 45 minutes

Experience Level: GROW - Experiential (Ongoing Progressions and Application