Tried-n-True Practices from Successful Campus Store Websites

Elevate your online presence! Campus store colleagues shared their best practices for thriving in the digital marketplace. Hear what is working for their stores, resource recommendations, the “ins and outs” of processes and productivity opportunities, how they use images/photography, and where they are focusing their efforts. Whether you’re just getting started or looking to optimize your current site, these actionable tips will help you enhance your customers’ e-commerce experiences, drive revenue, and foster stronger connections within the industry.

WEBINAR occurred on Thursday, October 24, 2024 

   Featuring Campus Store Panelists:

• Shannon Austic, Sr. Manager of eCommerce, Retail Marketing, and Communications at Cornell Retail Services, Cornell University, NY
• Joseph Stringer, eCommerce Manager at Lope Shops, Grand Canyon University, AZ
• Zoe Chowning, eCommerce Specialist at Lope Shops, Grand Canyon University, AZ
• Michele Kunz, eCommerce/Marketing/Social Media Manager, UCSB Campus Store, University of California, Santa Barbara

Enrollment Eligibility: NACS Members (Stores & Institutions Only)

Duration: 60 minutes

Experience Level: GROW - Experiential (Ongoing Progressions and Application)